Case Study 3:
Education Sector:
Provider of online learning and digital teaching resources for schools needed external sales support to establish its brand and increase sales.
Client Overview:
The client specialises in providing innovative curriculum-approved online learning and digital teaching resources for schools. SMART's strong relationship with the client began in 2002 when their initially needed us to support their external sales team: existing orders needed closure, new leads were required and, going forward, our client wanted to grow their market geographically. Now, as the UK's market leader in provision of video-rich digital teaching materials to schools, our client continues to achieve substantial growth and market share.
Campaign Objective:
From the outset SMART recognised the need to create product awareness and we managed 30 campaigns in the first term alone. As a result of the proactive yet collaborative approach from SMART's project team, our client was happy to entrust SMART with the management of their initial campaign from data sourcing and profiling through to final sales closure.
Campaign Implementation:
With such innovative projects and a rapidly changing product base, the SMART team's motivation remains high. However, when supporting any business on a long term project it is important to ensure that fresh ideas and enthusiasm is created and maintained. That is why we understand the benefits of a periodic change of personnel, ensuring that 'campaign burn out' is minimised at all times.
The whole process is monitored by the SMART project manager and training manager who ensure success is achieved and maximised throughout the campaign term.
Campaign Outcome:
Since 2002 the business has established a successful market share and continues to do so year on year. SMART proudly continues to work closely with this satisfied client, building new business opportunities and retaining existing customers. A summary of our achievement speaks for itself:
- 2002 : No market presence
- 2003 : 2004 Academic Year - Product used by 1 in 4 schools
- 2004 : 2005 Academic Year - Target - product to be used by 1 in 3 schools
"We have found all of SMART's representatives to have been of the same high-quality, with motivated personalities. The dedicated personnel working directly on our business are an extension of our own workforce and have really taken on board our culture, enthusiasm and desire to help teachers and pupils."
Client's testimonial.
View other SMART case studies:
Case Study 1 |
Case Study 2 |
Case Study 3 |
Case Study 4 |
Case Study 5
