FAQs
Gain a better insight into your marketing strategy, and learn all about what makes a successful marketing campaign. Here are some frequently asked questions about SMART's marketing service.
If you have any other questions or require more information about any aspect of SMART's holistic marketing approach, please call us on 01270 503291, alternatively email us and we'll contact you at the best time that's most convenient for you.
To assist you, we have split this page into the following 4 sections:
General FAQs
What should I expect from my marketing company?
Your marketing company should offer you a flexible, scaleable service that will support and develop your business whether in the private or public sector, large or small - helping you to grow. Like SMART, your marketing company should create the most effective marketing campaign to directly reach your target audience with your products or service. Most of all your marketing company should achieve all of this for you on time and within budget.
What is holistic marketing?
Whereas a traditional marketing company will take a client's particular product or service and concentrate on the message needed to sell it, SMART's holistic marketing approach looks at the client's whole business (its overall services/product line, goals, aspirations and target audiences) to establish these business elements and identify the flexible marketing methods needed to appeal to each customer base.
With holistic marketing, SMART works at every level of its client's promotion, engaging a variety of complementary marketing methods from data cleansing, customer profiling and telemarketing to on-going contact with and monitoring of customers.
Whilst reaching the client's target audience and increasing sales, this holistic marketing approach has also identified new routes to market for many of our clients. We enable our clients to take advantage of any subtle changes in market trends - they are able to quickly respond to changing customer requirements and stay ahead of their competitors.
How can SMART help in my business development?
We believe in building long-term business relationships with our clients and, like you, we'll measure our success by your results. So, it's in our interests that our holistic marketing company helps your business grow with a measurable ROI. You'll receive fully qualified leads and appointments from a dedicated telemarketing team along with other valuable business development services including intelligent data cleansing, customer profiling, exhibition & seminar management and inbound call handling - we'll even find brand new customers and routes to market for you - all with 24/7 trackable results from our our UK contact centre that has been established since 1996.
Oh, and just in case that's not enough marketing resources for your business development, then we also offer online digital marketing, e-newsletter campaigns, web site copy writing and SEO services.
Telemarketing FAQs
Why should I outsource my telemarketing?
A question that can generally be answered in two words: Professionalism and scaleability.
Extending your company's marketing reach is perhaps the hardest work you will ever do. Whoever you are, you essentially need to make contact with your prospective customers efficiently and cost-effectively. There is no better way to maximise on every contact made than by using a professional team of telemarketers. An accountable, focussed telemarketing team that has been finely trained to reach your audience, with finely honed telemarketing skills to maximise on every contact made. Once your telemarketers have achieved your initial objective and built your valuable fully profiled customer base, you then have the flexibility and freedom to decide when to scale the telemarketing team in line with your growing needs.
How are SMART's outsource telemarketing services different?
To your customers we are 'you' - an extension of your own salesforce. We don't use impersonal sales scripts or parrot fashion pitches, instead SMART's telemarketing services teams build 'relationships' with your customers, developing new business for you, enhancing your corporate brand, helping your business to grow. We are so successful that to many of our clients we are an integral part of their company, rather than simply an outsource telemarketing service.
How high is the quality of SMART's sales lead generation?
Our sales lead generation teams believe in total accountability, so we track and monitor every single call we make on your behalf. After thoroughly cleansing your customer database to ensure we reach your optimum target audience, our sales lead generation teams maintain meticulous call logs with details of what your potential customers have said. That way there can be absolutely no doubt that when we pass generated sales leads and appointments onto you they are totally qualified, genuine and of high quality.
Furthermore we can follow up all sales appointments a couple of days later with a courtesy call to the customer. This gives you even more control as you can track your salesman's performance!
Data Cleansing FAQs
Why bother with data cleansing?
If you don't bother with data cleansing then the audience you are targeting with your marketing message could be so badly out of date that it could be worthless. No matter how much information you send out you need to ensure that the right people are receiving it. It is so much more cost effective to concentrate on reaching the right people than simply blanketing a non target audience. Another benefit of customer data cleansing is that it gives you the opportunity to identify what your customer actually wants, enabling you to take advantage of current market trends.
When is the best time for data cleansing?
It is crucial that your data is cleansed prior to any marketing campaign, however, depending on your market, there are varying times of year when your customers are more likely to be more responsive. For example a B2B decision maker may be more forthcoming at a time when they are reviewing annual expenditure whereas direct customer profiling is best carried out between January and April.
What's the best data cleansing method?
The best method for data cleansing (and those used by SMART) engages directly with your customers, sends out and follows up information requests, continually updates contact and company personnel information, follows up appointments to ensure no potential leads are lost.
Effective data cleansing should also monitor customers that do not appear to be interested in your products or services after having gone through your sales process. SMART's data cleansing methods will identify reasons for objection and report any feedback, so that any gaps or flaws in your sales and marketing campaign can be addressed.
Digital Marketing & SEO FAQs
What is SEO, SEM and Search Engine optimisation?
SEO (or search engine optimisation) is a form of online marketing. It is sometimes called SEM (search engine marketing). Basically it is the process of making the content of a web site highly relevant for both search engines and searchers. It ensures that when a search engine sends a visitor to your site they will see information that is relevant to their search. A properly optimised web site can lead to a site gaining top positioning for relevant words or phrases.
When do I need SEO?
As soon as your web site is built. No matter now large or small your site, you do need optimisation carried out and it needs to be done on a continuing basis to drive traffic to your website.
What is Digital Marketing?
Digital Marketing is the promotion and marketing of products and services via digital distribution rather than through printed media or more traditional marketing methods. It uses digital channels such as a web site, emails, e-newsletters, internet advertising (pay per click campaigns) and sms/mms broadcasting to reach a target audience.
