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B2B Marketing Case Studies

SMART's B2B marketing consistently delivers high quality, measurable results to enable significant growth for our clients' businesses, and each campaign is tailored to meet the client's total requirement.

Utilising our telemarketing, intelligent data cleansing and customer profiling expertise, SMART has represented major brand names in both the UK and US, (including UK FTSE & US Fortune companies). We have built successful working relationships between our clients and their customers across a broad range of industry sectors.

Here is a selection from our case study files:

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or scroll down for an overview of our B2B marketing case study files:

	Accountancy & Analytics Sector B2B Marketing Case Study: Generate and deliver fully qualified sales leads for a Blue Chip company providing accounting & analytics solutions to the construction industry. More info about Accountancy & Analytics Sector Marketing Case Study
	Air Filters & Air Filtration B2B Marketing Case Study: Air filtration systems manufacturer needing to develop a strong pipeline of potential business. More info about Air Filters & Air Filtration Sector Marketing Case Study
	Conference Facilities & Corporate Hospitality B2B Marketing Case Study: Premiership football club seeking to promote high quality hospitality and conference facilities, including a range of conference halls, suites and executive boxes, offering a range of hospitality options for individual games or season-long packages. More info about Conference Facilities & Corporate Hospitality Sector Marketing Case Study
	Design & Construction Sector (Specialist controlled environments) B2B Marketing Case Study: Supply an on-going sales and sales support service, generating quality sales prospects, for a specialist design & build contractor supplying bespoke clean rooms, laboratories & controlled environments. More info about Design & Construction Sector Marketing Case Study
	Education Sector B2B Marketing Case Study: Provider of online learning and digital teaching resources for schools needed on-going external sales support to establish its brand and increase sales. More info about Education & Learning Resources Sector Marketing Case Study
	Fluid Transfer SolutionsB2B Marketing Case Study: UK's marketing leading provider of fluid transfer solutions and on-site repairs requiring face to face appointments and telephone appointments for sales force in geographically targeted areas. Develop a strong pipeline of potential business and engage with historically 'hard to reach' prospects and generate new business. More info about Fluid Transfer Solutions Sector Marketing Case Study
	Fuel Card Sales & Fuel Consultancy B2B Marketing Case Study: Fuel management company requiring customers to supply fuel cards to, along with fuel consultancy services. More info about Fuel Card Sales & Fuel Consultancy Sector Marketing Case Study
	IT Sector B2B Marketing Case Study: IT sector client specialising in IBM collaborative technologies. Following the launch of new software, required sales support to develop a medium and long term customer base in the UK and generate an on-going revenue stream. More info about IT Sector Marketing Case Study
	Manufacturing 1: Acoustic insulation Acoustic Consultancy: To generate appointments with new prospects to introduce supply and fit or supply only of products/services with a view to being considered as a supplier for future projects, thus beginning to develop relationships with key decision makers within target industries ie. Architects, Councils, Developers etc. More info about Manufacturing Marketing Case Study
	Manufacturing 2: Vehicle Tyre Manufacture & Supply: Blue Chip client with an internationally recognised brand in the manufacture and supply of vehicle tyres (active on all continents, in more than 170 countries) required SMART to profile the market and support the launch of a new design of tyre aimed specifically at the forklift market.. More info about Manufacturing Marketing Case Study
	Plastics supplier Website SEO Case Study: Build a fully SEO'd search engine friendly website to attract new customers throughout the UK and Europe and to act as a point of reference for a telemarketing operation. The site needed to incorporate a full product list that could be easily updated by the client and to promote the company's full range of services available.. More info about Plastics supplier Website Marketing SEO Case Study
	Sports & Team Shirt Sponsorship Marketing Case Study: Premiership football club needing support to gain football shirt sponsorship; to engage with key decision makers at large companies to promote the availability of the team's shirt sponsorship. More info about Sports & Team Shirt Sponsorship Case Study
	Telecommunications Sector B2B Marketing Case Study: Established, leading international telecommunications company requiring support for its external sales force and to generate on-going stream of qualified appointments. More info about Telecommunications Sector Marketing Case Study
	Telecommunications & IT Sector B2B Marketing Case Study: Blue Chip telecoms client. Award winning and trusted leading provider of data, voice and managed services to businesses and governments throughout Europe, required improvements to their sales efficiency and support for their on-going business development throughout Europe. More info about Telecommunications & IT Sector Marketing Case Study
	Training Provider SEO & Digital Website Marketing Case Study: Create a new website that is informative & easy to navigate to primarily serve as a point of contact to support a telesales campaign. Secondly to attract organic visitors and direct traffic to the web site. More info about Training Provider SEO & Digital Website Marketing Case Study
	Travel & Tourism SEO Website & Digital Marketing Case Study: Following the acquisition of an existing holiday brand, the client needed a new website then to reduce online PPC spend and achieve a higher percentage of targeted organic traffic than the previous website - to reverse the trend from 80% paid for visitors to 80% organic visitors, yet still retain the same volume in traffic. Create a new website that is easy to navigate, informative and reflective of the brand. Increase organic visitors and direct traffic to the site. Create and maintain a new, efficient & cost-effective Google PPC campaign. Improve the quality of online advertising to reduce the average cost per click. Improve online advertising conversion rates. Maintain brand awareness with database of existing customers. Increase brand awareness in the national travel press. More info about Travel & Tourism SEO Website & Digital Marketing Case Study
	Warehousing & Logistics B2B Marketing Case Study: World leading logistics supplier needing to market its warehousing facilities throughout the UK with particular emphasis to establish if prospective customer demand would justify the cost of planned expansion and the development of new distribution/warehousing facilities. More info about Warehousing & Logistics Sector Marketing Case Study