B2B Marketing Case Study:
Conference & Corporate Hospitality Facilities
and Event Promotion Case Study

	Sector:	Conference and Corporate Hospitality Facilities \| Sporting Social Event Promotion \| Premiership football team sponsorship
	Marketing Services provided by SMART:	Qualified Appointment Generation \| Data Cleansing & Management \| Data Sourcing \| Intelligent Customer Profiling \| Diary maintenance \| Inbound Call Handling & Mail Fulfillment
	Target Market:	Company Directors \| Facilities Managers \| Events Organisation Managers across all industries

Client Overview:

We successfully won the contract to support this premiership football club to promote its high quality hospitality and conference facilities. The club has a range of conference halls, suites and executive boxes, offering a range of hospitality options for individual games or season-long packages.

Marketing Campaign Objectives:

Generate a consistent flow of sales opportunities in line with projected targets
Intelligently profile and cleanse the client's raw customer data, to create and maintain a verified database of key decision makers
Provide a telemarketing service to increase awareness of the client's facilities
Nurture a pipeline of longer term sales lead generation opportunities on behalf of the client, ensuring that each prospect receives appropriate follow up collateral and call backs at the agreed intervals

The client's business objective was to engage with key decision makers at large companies within a 50 miles radius of the ground, to promote the club's facilities and to enable it to become a leading venue for corporate hospitality, conferences and events.

Results of Marketing Campaign:

Supported the growth of the client's business
Reached identified key decision makers at director and senior management level
Increased ongoing pipeline visibility
Provision of a verified database of key decision makers
Raised client's profile as a leading provider of conference & hospitality facilities in the region

SMART provides a controlled environment with established proven processes in place to build strong business relationships over a long period of time. We successfully built on the client's premiership reputation to increase awareness of their conference and hospitality facilities with key decision makers across multiple market sectors, while continuing to manage and nurture the prospect pipeline. This growth in sales enabled the client to invest further in their facilities and enjoy planned, sustainable business development.

Following the success of the corporate hospitality and conference facilities marketing campaigns, SMART continues to support the client and delivers flexible on-going programmes to promote individual social events. Our marketing expertise has built very strong relationships between the client and the business community in both the public and private sectors.

Want to know more about SMART Marketing?

- SMART's holistic approach to B2B marketing delivers high quality, ROI, measurable results and significant growth for our clients' businesses. Each campaign is tailored to meet the client's total requirement, utilising SMART's telemarketing, intelligent data cleansing and customer profiling expertise. Call us now for a chat on 01270 503291 to discuss how we can help develop your business growth or email us and we'll contact you at the best time that's most convenient for you.