B2B Marketing Case Study:
Design & Construction Marketing Case Study

	Sector:	Design & Construction (Specialist controlled environments)
	Marketing Services provided by SMART:	Strategic Marketing Support \| Data Sourcing \| Prospect Finding \| Lead Generation Customer Profiling \| Qualified Appointment Setting \| Diary Maintenance Customer Contact Follow Up \| Inbound Call Handling & Mail Fulfillment
	Target Market:	Healthcare, NHS, Higher Education, Pharmaceutical, Automotive and Electronics Industries.

Client Overview:

SMART has a proven successful track record in helping businesses to grow, and we were recommended to this client by Lloyds TSB, through our established working relationship with Lloyds TSB Prospect Finder service. The client is a specialist design and build contractor, providing total turn-key solutions from concept to completion; working within a broad range of sectors with a requirement for clean rooms, laboratories and other controlled environments; these include healthcare and the NHS, higher education, pharmaceutical, automotive and electronics industries.

Marketing Campaign Objectives:

To streamline the sales process yet still ensure regular customer contact and follow up on tender.
Investigate and gather market intelligence, new project opportunities in the long and short term, project stake holders, timescales and budgets
To source new prospects
To generate a consistent flow of high quality, qualified sales prospects for the client's sales team
To create and maintain a verified database of prospects and key decision makers
To supply full on-going internal sales support and diary maintenance - fulfill information requests and follow up on quotations.

Results of Marketing Campaign:

Supported the substantial growth of the client's turnover
Identified and reached target key decision makers in this specialist field
Expanded the client's geographical reach and market share
Ensured optimum customer contact and follow up on tender
Increased the client's profile and raised awareness of their product in key markets
Increased ongoing pipeline visibility
Provision of a verified database of prospects and key decision makers
Provided full integral sales support

SMART helped to establish the client's planned expansion strategy with structured phases for long term growth and development.

Want to know more about SMART Marketing?

- SMART's holistic approach to B2B marketing delivers high quality, ROI, measurable results and significant growth for our clients' businesses. Each campaign is tailored to meet the client's total requirement, utilising SMART's telemarketing, intelligent data cleansing and customer profiling expertise. Call us now for a chat on 01270 503291 to discuss how we can help develop your business growth or email us and we'll contact you at the best time that's most convenient for you.