B2B Marketing Case Study:
Education, Learning Teaching Resources Marketing Case Study

	Sector:	Education, Learning & Digital Teaching Resources
	Marketing Services provided by SMART:	Data Sourcing \| Data Profiling \| Final Sales Closure \| Diary maintenance Inbound Call Handling & Mail Fulfillment.
	Target Market:	Schools and Education Authorities

Client Overview:

SMART's strong relationship with this client began in 2002 when the client initially had no UK market presence and needed us to support the launch of their product and support their external sales team. The client specialises in providing innovative curriculum-approved online learning and digital teaching resources for schools.

Marketing Campaign Overview:

External sales support to establish brand awareness and increase sales
Follow-up existing sales
Close sales with low-end order values over the telephone
Identify new prospects and generate new sales leads
Expand geographical market share nationally
Qualified appointment setting and diary management to ensure efficiency of sales time

From the outset SMART recognised the need to create product awareness and we managed 30 campaigns in the first term alone. As a result of the proactive yet collaborative approach from SMART's project team, our client entrusted us with the total management of their campaign from data sourcing and profiling through to final sales closure.

Marketing Campaign Outcome:

Achieved substantial nationwide market share - products now installed in schools and colleges throughout the UK
Exceeded target sales and helped to support the client to become a market leader within 4 years
Provision of a verified database of identified key decision makers
Dedicated team to close low-end orders over the telephone to maximise more efficient use of the face-to-face sales team
Support a 30+ sales force & external sales team with qualified appointments and diary management

From no market presence at the start of the campaign to the business product portfolio being installed 1 in 4 schools in the UK by the end of the second year, this marketing achievement speaks for itself. SMART has developed the client's business to become the UK's market leader in the provision of video-rich digital teaching materials to schools. SMART supported this satisfied client by building new business opportunities and retaining existing customers to achieve substantial growth and market share year-on-year.

Client's Testimonial:

We have found all of SMART's representatives to have been of the same high-quality, with motivated personalities. The dedicated personnel working directly on our business became an extension of our own workforce and readily embraced our culture, enthusiasm and desire to help teachers and pupils.

Want to know more about SMART Marketing?

- SMART's holistic approach to B2B marketing delivers high quality, ROI, measurable results and significant growth for our clients' businesses. Each campaign is tailored to meet the client's total requirement, utilising SMART's telemarketing, intelligent data cleansing and customer profiling expertise. Call us now for a chat on 01270 503291 to discuss how we can help develop your business growth or email us and we'll contact you at the best time that's most convenient for you.