B2B Marketing Case Study:
Air Filters & Air Filtration Marketing Case Study

	Sector:	Air Filters & Air Filtration
	Marketing Services provided by SMART:	Qualified Appointment Generation \| Data Cleansing \| Customer Profiling \| Data Sourcing Customer Follow-Up \| Quotation Administration \| Telemarketing Telesales Support
	Target Market:	Principal market sectors include: Manufacturing (food, chemical, automotive, etc), Education, Healthcare, Pharmaceutical, Public Sector and Construction.

Client Overview:

The client is part of an environmental group of companies that specialise in various types of filtration systems. The client's company specialises in air filtration and manufactures a comprehensive range of standard and non-standard filters for a wide variety of applications.

Marketing Campaign Objectives:

Generate face to face appointments and telephone appointments for national sales force
Develop a strong pipeline of potential business through intelligent management of the client's database
Raise awareness of the quality of the client's product and its advantages

There are a several major competitors in the UK (and indeed the global market) in addition to numerous smaller distributors. Many organisations make a decision based on price only, settling for a cheaper, lower quality filter instead of a quality product. SMART were required to raise the awareness of the client's product and the long term advantages of installing their higher quality product compared to competitor brands.

Results of Marketing Campaign:

Supported the substantial growth of the client's turnover
The client is a preferred supplier to the NHS
Identified and reached target key decision makers in this specialist field
Increased the client's profile and raised awareness of their product in key markets
Increased ongoing pipeline visibility
Provision of a verified database of prospects and key decision makers
Provided full integral sales support

SMART has generated quality appointments for the client across multiple market sectors including: Councils, Healthcare, Construction, Pharmaceutical and Manufacturing. We have worked with the client since 2006 and continue to support them by generating new appointments and managing 3 customer databases. Through a developed understanding of the client's presence within various market sectors, SMART has been able to develop a strong database of prospects in multiple sectors and we have built ongoing relationships within larger organisations (such as universities and hospitals).

Want to know more about SMART Marketing?

- SMART's holistic approach to B2B marketing delivers high quality, ROI, measurable results and significant growth for our clients' businesses. Each campaign is tailored to meet the client's total requirement, utilising SMART's telemarketing, intelligent data cleansing and customer profiling expertise. Call us now for a chat on 01270 503291 to discuss how we can help develop your business growth or email us and we'll contact you at the best time that's most convenient for you.