B2B Marketing Case Study:
Fluid Transfer Solutions (Hoses, Pipes & Fittings) Marketing Case Study

	Sector:	Fluid Transfer Solutions. Hoses, Pipes & Fittings Suppliers.
	Marketing Services provided by SMART:	Qualified Appointment Generation \| Data Cleansing \| Customer Profiling \| Data Sourcing Customer Follow-Up \| Quotation Administration \| Telemarketing Telesales Support
	Target Market:	Principal market sectors include: Industrial Manufacturing, Food Processing, Vehicle Manufacturing, Materials Handling, Agriculture, Transport & Logistics, Utilities, Rail, Construction & Plant Hire, Marine, Environmental Services, Mining & Quarrying, Defence.

Client Overview:

The client is the UK's marketing leading provider of fluid transfer solutions and on-site repairs. They specialise in supplying hydraulic hoses, pipe fittings & couplings, via a network of service centres throughout the UK. They offer a comprehensive range of fluid transfer solutions, products & services to industry, 24 hours a day, 365 days a year..

Marketing Campaign Objectives:

Generate face to face appointments and telephone appointments for the sales force in geographically targeted areas
Develop a strong pipeline of potential business through intelligent management of the client's database
Engage with historically 'hard to reach' prospects and generate new business

SMART successfully won the contract to generate new business for this market leading client. Their existing database required cleansing and profiling to ensure contact was being made with key decision makers in two target geographical areas. Furthermore the client needed to establish strong business relationships with prospects in traditionally hard-to-reach sectors.

Results of Marketing Campaign:

Supported the growth of the client's turnover
Identified and reached target key decision makers and generated high quality appointments
Successfully engaged with previously hard to reach sectors
Increased ongoing pipeline visibility
Provision of a verified database of prospects and key decision makers
Provided full integral sales support

SMART has generated quality appointments for the client across multiple market sectors. We continue to support the client by generating new appointments and managing its customer databases. The client appreciates the value of SMART's service and enjoys a healthy ROI. The campaign has been highly successful and, due to our in-depth knowledge and understanding of the client's business along with proven quality results, our service has been highly recommended to the nationwide franchise network, to help further develop the business in other geographic areas.

Want to know more about SMART Marketing?

- SMART's holistic approach to B2B marketing delivers high quality, ROI, measurable results and significant growth for our clients' businesses. Each campaign is tailored to meet the client's total requirement, utilising SMART's telemarketing, intelligent data cleansing and customer profiling expertise. Call us now for a chat on 01270 503291 to discuss how we can help develop your business growth or email us and we'll contact you at the best time that's most convenient for you.