Large organisations membership contact management services
. . . and the importance of keeping your contact database informed and in touch:
Large organisations (perhaps with a database of members, subscribers or trustees) need to ensure they maintain relevant, regular and up to date communication with their members - both in terms of what information is broadcast and any feedback. Additionally the real-time intelligence needs to be measurable and available 24/7. SMART's customer contact solutions and digital marketing services can help achieve this by utilising:
At SMART we are highly experienced in marketing to large audiences on behalf of our clients and we have successfully built strong working relationships with many public and private sector organisations. Our proven strategies ensure we deliver the right message, to the right people at the right time; then monitor, deliver and act on all feedback and results.
Want to know more?
 - Scroll down for more info about SMART's large organisation membership contact management services
- or call us now for a chat on 01270 503291 to discuss how we can help you to communicate more efficiently with your members
- or email us and we'll contact you at the best time that's most convenient for you.
Digital communication & managed newsletter campaigns:
Creating a good newsletter and email marketing strategy is a time consuming exercise. It can take hours to create and send each e-mail broadcast and, if you're doing it yourself it can soon begin to feel like an endless marketing circle. You have to think of something inspiring to include in your newsletter content with an attention grabbing headline, adjust the photos to fit in with your carefully written textual content, send it out to the right people and then monitor all of the feedback response (who opened it, who bounced, who unsubscribed). Before you know it, it's time to send out your follow-up newsletter and start the cycle all over again! At SMART we can eliminate the hassle of publishing and managing your promotional e-mail or newsletter campaigns for you.
Find out more info about SMART Managed Newsletter Campaigns.
Proactive telemarketing
 Telemarketing is an efficient marketing tool and, whatever telemarketing techniques are introduced, using the phone to engage with your database of contacts is one of the most cost effective methods of ensuring your message reaches the right people. Used wisely it enables an organisation to guage the reaction of its members far better than by simply sending a letter or email. To be successful, SMART's procative telemarketing campaigns follow a few simple guidelines to ensure all of these criteria are fulfilled:
- Utilise the right people to convey the right message at the right time
- Continually monitor all feedback
- Identify and adapt to changing needs and trends
Inbound/outbound call handling
We all know people dislike leaving messages on answering machines and having to spend time dealing with other automated technology associated with answering services.
Many organisations with a large contact database of member now recognise that outsourced inbound call handling can be more efficient than maintaining an in house inbound call centre. SMART's call handling provides valuable, efficient telephone cover.
Whatever your requirement, the SMART team will ensure all your enquiries are answered personally by a human being and serviced by highly trained call handlers, with all feedback monitored and recorded within your contact database.
REVEAL™ Extranet
 At SMART we have redefined the boundaries that monitor contact campaigns, with our REVEAL™ extranet tracking technology. REVEAL™ gives you direct access to records of all calls, call notes and end of call actions, together with a comprehensive range of visual profile information and a full suite of MIS reporting. This not only gives you the opportunity to track your campaign's progress from anywhere in the world, but also helps you to monitor every aspect of our activity to ensure we efficiently achieve your objectives. More info about SMART Leading Tracking Technology Systems.
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