SEO & Website Digital Marketing Case Study:
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Sector: | Education - Apprenticeships & Vocational Training Courses |  |
| SEO & Website Digital Marketing Services provided by SMART: |
Website design & development | Keyword Research & Analysis Copy writing | Image optimisation | SEO Content optimisation On-going site maintenance/content updating Link building campaign |
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| Target Market: | Companies seeking bespoke vocational training courses for their staff |
SEO & Website Marketing Campaign Objectives:
SMART already had a long established and successful working relationship with this award winning training provider. When they launched their commercial training services company, they needed a website to primarily support the telesales/telemarketing team's activities, to serve as a point of reference. Secondly the client was keen to attract additional enquiries from organic traffic for the inbound call handling team to handle. The web site also needed to carry topical content that could be regularly updated with latest news articles informing visitors of the client's achievements.
- Create a new website that is informative & easy to navigate
- Attract organic visitors and direct traffic to the web site
Results SEO & Digital Marketing Programme:
Within 1 month of the website's launch it achieved a healthy Google PR of 3/10; after a further 9 months this increased to its present page rank of 5/10. The website appears on the first page of major search engines across a range of popular keyphrases. It continues to attract a consistent flow of quality B2B traffic, with a healthy average of 5 pages viewed during each visit. This in turn generates targeted levels of enquiries, fulfilling the client's return on investment.
SMART provides a dedicated team with established proven processes in place to improve website performance. We continue to increase quality targeted B2B organic traffic to the client's website.
Want to know more about SMART SEO & Digital Marketing?
- At SMART we offer a wide range of SEO, SEM, web site marketing & promotion and digital marketing services as part of our holistic marketing approach. Call us now for a chat on 01270 503291 to discuss how we can make your website work better for you or email us and we'll contact you at the best time that's most convenient for you.
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