Our Approach

Data management plus 'outbound expertise'

Data is the lifeblood to all commercial operations. That's a fact. And it's undervalued – hugely in most cases. Very often because of the way businesses are structured.

Marketeers purchase list after list, to service their sales teams. Some prospects then receive a call (or even two). And some don't. Some accounts are managed and some don't get so much as a Christmas card. And as time moves on, the focus changes and staff leave, taking their 'cherry picked' data with them in Excel spreadsheets. And the cycle is repeated..

The details vary but this scenario is commonplace. There's a disconnect and huge value just drains from the business. The repercussions are serious, massively expensive and (in today's economic climate) increasingly fatal.

Where do SMART come in?

We offer outsourced sales and marketing services to help our clients to grow their businesses. And we’re experts in b2b appointment generation and telesales services. We can combine data management with telemarketing services to maximise the opportunity within your target customer profile.

This is what we do – we employ all of our expertise and the cutting-edge technology at our disposal and we derive real, measurable, sustainable value for our clients.

What we don't do is just as important. We don't churn out variants of the same tired database. And we certainly don't start by suggesting 'a campaign'. That's the easy option, but it's not the best place to start, because it's tactical. Initially we need to understand you at a strategic level – that's got to be the first step.

And our approach is different every time – it has to be. We don't make generalisations, we don't believe in the '80/20 rule' and we know for sure that 'one size' definitely does not fit all.

If you think that's refreshing, when you come to us with ideas that we don't think will work, we'll tell you and we'll come up with something that will!

That's the SMART approach. And it's this approach that sets us apart. See Our Services for more information on how we can provide real added value to your organisation.