Public Sector Marketing

SMART has an established presence within the Public Sector as a trusted telemarketing partner and provider of contact centre services.

We have regional and local contracts with the Learning & Skills Council, Business Link, FE colleges (and private training providers, skills brokerage organisations), the Sector Skills Council and Investors in People UK.

We deliver employer-led, Young Persons and public services contracts with campaign tracking, (lead) management and full campaign evaluation to meet the demand of management information.

Smart Public Sector Marketing Case Studies

View our Public Sector Marketing case studies

Want to know more?

If you require more info about SMART's marketing services to the Public Sector please scroll down the page, or call Gayle Quinn on 01270 503291. Alternatively email us and we'll contact you at your convenience.

Approved supplier to Learning & Skills Council
On the Business Link Marketing Services Framework Panel
Supporting FE Colleges and private training providers
IiP recognised and also supplier to IiPUK
Trusted partner for over 10 years with evidence of testimonials
Flexible model, scalability
Delivering value for money

SMART's role as your:

Telemarketing Provider:

Employer Marketing Campaigns/employer engagement
Customer engagement/re-engagement
Marketing products & services to target audiences
To stimulate demand
To act as a a 'facilitator'- to liaise with, communicate to, instruct and coordinate partner activities
To generate leads, appointments as required
Event management
Information gathering eg: Learner destination surveys

We also provide a range of market research services including tele-research, telephone surveys and desk research.

SMART's role as your:

Contact Centre:

We provide 0800 number & call diverts for "call to action" (media advertising, flyers etc)
Response fulfillment, mailshot distribution (inc. email & sms)
Call signposting to successful outcome
Cleanly executed process-driven administration services
Relationship management, resolution & positive action

Typically we operate as a 'helpdesk', information service line, recruitment hotline, customer services/support.

Smart Contact Public Sector Marketing Call centre Extranet Screenshot

Our Public Sector Contracts include:

Delivering several regional and local public sector contracts for Train to Gain and regional Apprenticeships models, including employer engagement/employer marketing campaigns to both mature and hard to reach employers. We also have a successful track record in young person skills-matching, learner analysis & collating labour market information on behalf of both FE colleges and also the Sector Skills Council. With an experienced Public Sector Marketing team we are able to "pick things up and run with them" confidently, requiring minimum start-up times and, where possible, offering economies of scale for multi-faceted projects and services.

All our processes and outcomes are transparent for monitoring and evaluation purposes via our REVEAL™ Extranet. This exclusive extranet for our public sector marketing clients is accessible remotely and in real-time via a standard web browser, enabling you to deliver up-to-the-minute-campaign analysis, and effect change quickly where needed.

By combining this vast public sector experience with over a decade of commercial marketing expertise, SMART offers public and social sector clients a bespoke marketing service across all disciplines. Whether developing employer engagement programmes or marketing public education initiatives, we deliver measurable results for our public sector clients.