SEO and Digital Marketing Services
At SMART we offer a wide range of SEO, web site marketing & promotion and digital marketing services as part of our holistic marketing approach.
Call us today on 01270 503390 and find out how we can make your web site and the internet work better for your business.
Our digital marketing services include:
Diagnostics:
Maintenance:
- Website Content Management
- Website Quality Control
- Search Engine Optimisation (SEO)
- Web Link Building/Web Link Development
Promotion:
Website Health Check & Website Review:
Ever wondered how efficiently your web site is performing? Do search engines know about your website, and when they visit how do they rank it and what do they see? SMART's 12 point health check will analyse your website content and identify any areas for improvement. We'll give you a full report and recommendations for any remedial work.
Find out how your website is performing with a SMART Website Health Check.
Keyword Research:
There are many automated keyword tools on the internet that help you to identify the best keywords to use in a web site. However, If you simply use free keyword finder tools then this gives you absolutely no advantage over your competitors - remember: your competition may be using the same keyword tool! With the growing trend towards internet online trading and ecommerce, new companies are opening up and launching web sites on a daily basis. This means more and more businesses are chasing the same keywords and identical keyphrases which means none of them gain a competitive edge.
Find out how to get ahead of your competitors with SMART Keyword Research.
Website Content Management:
It is essential the content of a commercial website is well managed. Companies know they need to adapt to changes in market trends to remain competitive and viable, but many do not realise they need to continually monitor and adjust their website content to work with the search engines' changing criteria. At SMART we understand that 'what worked yesterday may not work tomorrow' and with our website content management services your website can respond to these changing trends, to ensure you reach your target audience and keep your website ahead of your competitors.
Find more about SMART Website Content Management.
Website Quality Control:
Are you getting the best from your website? Is it working FOR you? Here at SMART we know you may not need a full time member of staff to keep your company's website in check or maintain your PPC campaign, but you may just need some advice on how to make your website work better for you; someone to keep an eye on the quality control of your online promotions and address any problem areas quickly. Did you know for a small monthly fee you could have a dedicated web marketer to take the hassle out of managing your PPC campaigns and maintain your website's performance with search engine optimisation?
Find more about SMART Website Quality Control.
Search Engine Optimisation (SEO):
Your business web site will always have a need for need for good search engine optimisation (SEO). Today, simply having a website is not sufficient to ensure people searching the internet will visit you. Without a tremendous amount of time and effort given to promoting your site and seo promotion (optimising it so search engines can find you) then only a small number of visitors will be aware of your online presence. Basically, no matter how great your web site design or functionality,
it is a useless commodity if others have no idea it exists!
Find out more info about SMART Search Engine Optimisation.
Web Link Building/Web Link Development:
Links to a website are frequently regarded as 'votes' or indicators of a website's popularity and will generally count towards your web site's ranking among search engines. There are many guidelines we follow before setting up link building programmes to increase traffic to your website, especially regarding the 'quality' of the web links you develop.
Find more about the benefits of SMART Reciprocal Link Building.
Managed Newsletter Campaigns:
Creating a good newsletter and email marketing strategy is a time consuming exercise. It can take up to a couple of hours to create and send each e-mail broadcast and, if you're doing it yourself it can soon begin to feel like an endless marketing circle. You have to think of something inspiring to include in your newsletter content with an attention grabbing headline, adjust the photos to fit in with your carefully written textual content, send it out to the right people and then monitor all of the feedback response (who opened it, who bounced, who unsubscribed). Before you know it, it's time to send out your follow-up newsletter and start the cycle all over again! At SMART we can eliminate the hassle of publishing and managing your promotional e-mail or newsletter campaigns for you.
Find out more info about SMART Managed Newsletter Campaigns.
E Marketing:
Contrary to popular believe, not all direct e mail marketing is 'spam'. All advertisers know they will achieve a better return on their investment (ROI) if they carefully target customers who actually want their products or services; random, ad-hoc pitching to non-interested people is a total waste of time and money, and the quickest way to alienate customers or reduce your company's credibility. Exactly the same rules apply to internet e marketing. In addition to our excellent customer profiling and data cleansing skills SMART can utilise your profiled data to devise the best e marketing strategy for your business.
More info about SMART E Marketing.
PPC Campaign Management:
A managed pay per click campaign can be a very cost effective method of directing targeted visitor traffic to your web site. Working with some of the most popular search engines in the world we can place your advertisement directly in front of people who are looking for your products or services, and you only pay for them when someone actually clicks on your advert to visit your web site.
More info about SMART PPC Campaign Management.
Quick links to more info about SMART's complete SEO & Digital Marketing Services:
Diagnostics:
Website Health Check
| Keyword Research
Maintenance:
Website Content Management
| Website Quality Control
Search Engine Optimisation SEO
| Web Link Building/Web Link Development
Promotion:
Managed Newsletter Campaigns
| E Marketing
| PPC Campaign Management
