 Web Link Building/Web Link Development
Links to a website are frequently regarded as 'votes' or indicators of a website's popularity and high quality relevant links will generally count towards your web site's ranking among search engines.
There are many guidelines we follow before setting up link building programmes to increase traffic to your website, especially regarding the 'quality' of the web links you develop.
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or call us now for a chat on 01270 503390 to discuss your web site reciprocal link building options and find out how we can make your web site and the internet work better for your business or email us and we'll contact you at the best time that's most convenient for you.
How SMART's web link campaigns work
Web link building takes time, effort and specialist know how. The process is highly time consuming when you consider how long it takes to carefully research the internet looking for suitable websites, make contact with webmasters, agree reciprocal links, update the links pages and monitor the link exchange. No wonder then that a growing number of companies now use our web link building service to achieve this for them. On behalf of our clients at SMART we choose web sites to exchange links with that are relevant to the subject of their web site and to maintain the interest level of their visitors. We never use link farms or sites blacklisted by Google, instead we identify relevant theme based reciprocal link partners based on the categories our clients choose. We then get their links placed on those web sites. We build relevant text links using anchor text containing their top keywords.
If you're looking at developing a link building programme for your company's website, here are some FAQs about link building that you may find useful.
Why should I bother with a web link building programme?
Link building is a proven way to increase traffic to a web site and your ranking will increase with the best sites that are relevant to your website. The higher the quality of incoming links the better your search engine rankings and internet visibility.
What's the difference between one way links and reciprocal links?
One way links are links to your website that do not require you to link back to them. Reciprocal links are when a website links to your website and you have to 'reciprocate' or link back to them.
Both types of link are of value, however you should avoid linking to websites that are not relevant to your subject, websites that have a page rank of less than 3, web sites that serve as a free for all with no subject relevancy, link farm sites or sites that are not developed properly. All of these bad neighbours could eventually force you to lose ranking with search engines, and seriously harm the rating of your site.
What do you mean by the quality of a link?
The two main factors to bear in mind when building a links programme are quality and relevance. Your site will be judged by search engines based on the community of links that you are associated with. It is therefore highly advisable to keep your link 'neighbourhood' relevant and of the highest quality possible. If your site is associated with link farms, an army of unrelated websites (websites that are not related to your subject) or other low quality neighbourhoods then it could affect your ranking.
Various factors affect the quality of a link and placing links for your website on relevant sites is the biggest key to link building. Links should be 100% relevant for them to count. This means links to your web site should come from related subject material. For example if your company sells washing machines then a link from an Ice Cream shop would not be classed as relevant.
The best link should be a static link pointing back to your site that is permanently placed on a web page. It should contain direct target keyword phrases within the text hyperlink or click able link, with a keyword from the web page that the link is placed on. Also you need to make sure the page you are placing your link on is not filled with links that are not associated with the site and make sure the link page has a good category for your link to be placed under.
What is complementary or natural link building development?
Your active link building programme should be complemented by natural link sources. News articles, newsletters, white papers, directory and business association links will bring good quality visitors to your site and can be generated by writing and submitting articles to websites associated with your products or service.
Your website will benefit tremendously from direct link building one way pointing back to your web page. Search engine robots should be able to follow the links from the sites you have one way links on back to your site. Search engine robots find it esier to follow plain text links and images, such as simple banners and icons. JavaScript links cannot typically be followed by the search engine robots, so using simple, accurately descriptive straightforward links will generally provide visitors with the best experience as well.
Why do I need an on-going link programme development?
Continual monitoring of where you have placed your links is essential to a reciprocal link building campaign. You need to ensure the links are active and remove any that are not reciprocated. So, if a link to your site is taken down you will want to get their link off your link page, otherwise this would continue to give them ranking with search engines for one way linking and your site would lose out.
Also you should monitor the other site link pages to make sure Google is indexing and visiting them. Any link in a site that has a link page not searchable by robots will not benefit your website. It can harm your site ranking instead of improving it.
It sounds too complicated, what should I do?
If this all sounds complicated or too much hard work then why not ask SMART's web marketing experts to help you. Call us now for a chat on 01270 503390 to discuss your web site reciprocal link building options. Or email us and we'll contact you at the best time that's most convenient for you.
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